International leaders of the ceramic tile manufacturing industry will be debating business strategy in the ceramic sector, the situation of competitiveness in their different production zones, and the need for industrial policies that make industrial investment, employment, and economic growth feasible. The panel will also analyse the prospects for ceramic tiles with relation to alternative products and the areas in which greater innovation or radical changes are expected, in addition to comparing the current situation with the forecasts made at Qualicer 2014. As quality may be understood generally as the level at which customer demands are being satisfied, this session will also seek to identify new demands, resulting from globalisation, by tile manufacturers upon the other subsectors of the ceramic industry.

Panel Members:

Zeynep Bodur Okyay. Kale Group President and CEO
John Turner Jr. Dal-Tile President
Vittorio Borelli. Fincibec CEO and Chairman of Cofindustria Ceramica
Fernando Roig. Chairman of the Pamesa Group

Chaired by:

José Monzonís Salvia.

Chairman at FICE (Spanish Federation of the Footwear Industry)

Ex-secretary of Industry and Energy of Valencia Region.